Friday, December 20, 2019

Analyzing the Death Penalty - 509 Words

Death penalty is a progress done by the state of committing a bad crime. I think it shouldn’t be a death penalty because you jus injecting someone and jus looking at them die I feel like no one should die like dat. It have been capital punishment because it was reinstated in the U.S. following a four court ruled it unconstitutional in 1972. Many states now do not use death penalty today because you can miss out on a blessing by doin something like that. Just like a Young man name Troy Davis from Georgia they are trying to give him death penalty he was accused of killing a white man Knowing he is a innocent men but they are trying to take him out he probably got kids and stuff he got to live for a family to take care but if they give him the Death penalty he wont be able to do nhun of that with his family I don’t know him but ikno he is a innocent men and Georgia should stop and help troy davis from getting injective with that stuff I know his family don’t wan t too see him like that and lose him to the death penalty but the world is carzy now days. Over 100 men have been released from death penalty. There are many victims who oppose the death penalty are denied their leg as a defined by the laws of their states. Because they are often not allowed to make statements on the trial, because they are pro- defendant, and even excluded from the court prosecution. There are only a few states who still do the death penalty. This population is split wheather execute someone inShow MoreRelatedDeath Penalty : Analyzing The Capital Punishment s Statistical Effects And Harms1199 Words   |  5 Pages Joshua Baltzley AP Lang, B2 Ms.Wallace 10 January 2015 Death Penalty: Analyzing the Capital Punishment’s Statistical Effects and Harms Imagine what it feels like for people who are on death row. Regrets are racing through their minds. Nerves are shooting up their spine. They start to feel this overwhelming guilt come upon them. This guilt makes them feel as if they deserve this punishment. The truth is they do not deserve it. No human being in this world deserves that punishment. They deserve aRead MoreCapital Punishment Is Not A Longstanding Controversy Essay1151 Words   |  5 Pagesas China and the United States. Numbers of capital punishment in China is in the first place, compared to other countries (Sterbenz, 2014). However, 98 countries have abolished capital punishment (Amnesty International facts and figures on the death penalty, 2007). Although most of countries have no capital punishment to crimes, it is still argued whether it can decrease crime rate and other social issues. A moral issue is mostly considered to capital punishment. Now there is methodology of capitalRead MoreThe Death Penalty : Costly, Counterproductive, And Corrupting1678 Words   |  7 PagesBright, Stephen B.: The death penalty as the answer to crime: costly, counterproductive and corrupting; 35 Santa Clara Law Review 1211 (1995) Summary paragraph: In Stephen Bright’s article, â€Å"The Death Penalty as the Answer to Crime: Costly, Counterproductive, and Corrupting† Bright asserts that capital punishment does not work because it is racially biased, the quality of the lawyers and attorneys supplied by the state to poor defendants is unfair, and that the law system currently in place doesRead MoreDeath Penalty: A Controversial Issue727 Words   |  3 Pagesï » ¿The death penalty has been an issue of controversy, causing many states in America to repeal it and call it inhumane. However, the truth is that many citizens are strongly divided on the issue and have strong opinions on whether the death penalty should indeed be kept and reinforced or whether it should just be abolished altogether. When analyzing this issue from a sociological perspective, conflict theory is best used as an argument against the death penalty. This sociological conflict theory isRead MoreThe Article Use Of Death Penalty873 Words   |  4 PagesThe article Use of Death Penalty by J.S. Mill brings up many arguments about why the death penalty should exist. Mill was strongly opposed to the idea of not having the death penalty and wrote this article when the British Parliament was going to ban it. He makes several arguments about the benefits and repercussions of having the death penalty. After reading them further, I believe that death penalty should be allowed, but there should be strict guidelines as to when it is used. There are manyRead MoreDoes Capital Punishment Deter Crime? Essay939 Words   |  4 PagesJuly, 10, 2015 Introduction Capital punishment or death penalty is punishing by death. Crimes that can attract capital punishment are called capital crimes or offenses. In most countries, capital crimes include murder, robbery with violence, and treason (Doyle 2007). At the moment, there are thirty six countries in the world that practice the death penalty. More than 100 countries have abolished the dead penalty while 6 have prohibited the punishment for normal crimes but still practiceRead MoreEssay on The Benefits of the Death Penalty1109 Words   |  5 Pagesput to death by means of the death penalty in 2004. Whether it had been by lethal injection, electrocution, gas chamber, hanging or even the firing squad was it the correct thing to do? This is a commonly asked question concerning this controversial topic. Should these criminals, murders, and rapists have be put to death? Is the death penalty a proper form of punishment? As Sellin stated, Whenever hurt is done you shall give life for life, ey e for eye, tooth for tooth... (9). Is the death penaltyRead MoreDeath Penalty: Killing Is Wrong1044 Words   |  5 PagesDeath Penalty 2 Death Penalty: Killing is Wrong To many of us death is a scary thing. We will all die one day, but when someone else takes another person’s life we think of that as wrong in many ways. Killing is wrong. If you take someone else’s life in the United States of America you go to jail. Of course you must be proven guilty of that murder before being charged. It doesn’t matter where you live in almost every state, city and town if you kill someone you are looked down upon andRead MorePolicing Is The First Step To Take Place Inside The Criminal950 Words   |  4 Pagesafford bail (Barkan 356). Furthermore, prosecutors and judges feel that defendants from poverty-stricken neighborhoods pose a greater threat than those from wealthier neighborhoods (Barkan 356). John Wooldredge, tested this hypothesis in 2007 by analyzing sentences of about 3,000 convicted defendants in the state of Ohio. He found that defendants were more likely to receive punishment if they came from a poorer area versus a wealthier area (Barkan 356). While social class plays an alarming role inRead MoreDeath Penalty or Life in Prison1170 Words   |  5 PagesDeath Penalty or Life in Prison Sierra Brattain Southwestern Michigan College Death Penalty or Life in Prison Death Penalty I began my research by looking into the death penalty or also known as capital punishment. The death penalty is the action of executing a person who has committed an illegal act equivalent to death. Crimes punishable by death vary depending on the state; some include murder, sexual assault, treason, and other serious capital crimes (â€Å"Crimes Punishable†, 2011). There

Wednesday, December 11, 2019

Organizational Behavior Human Resources Department

Question: Discuss about theOrganizational Behaviorfor Human Resources Department. Answer: Thesis Statement or Question The article is about a report that was surveyed by the New Zealand Chief Executives, whereas it examined the challenges that are available in the current environment and widely discusses the mew implications of management skills in New Zealand. With this the Human Resources department will strongly support the skill development that is necessary in an organization (Becker and Dan O'Hair, 2007). The relevant information from the article suggests that there are management skills that are needed and these are managing the people, managing the stakeholders and a such managing the uncertainty that prevail in the company. The thesis statement is about the New Zealands small scale industry and their challenges that are faced with the retainment of workforces. Again, it sounds similar to What are the new ideas of New Zealand Management? The management talent and the overall productivity performance is keenly the main question that is arising in the article (Ng and Feldman, 2008). The main criteria is about the enhancement and development of the human resources and their optimal utilization of skills and productivity in New Zealand (Paul, 2012). The statement regarding the New Zealands organizations and their workforce with the education they get is an important thing to be considered because of the economic scales. As compared to the US economy, the Australia and New Zealand labor productivity are much lesser than in the US which states to 69% and 56% respectively. Strengths and Weaknesses of an Article The article is well framed when it comes to the comparisons of the productivity of the group and the countries that may result to the increase in the workforce of a particular country. While considering New Zealand, there are some challenges and issues that has been consequently noticed with an emphasis and a concern for the productivity problem and the analysis of the capital intensity that has a higher concern which are examined in the statistics (Hedges, Morgan, 2007). The Australian economy with the mining and the industry has a larger ration while it reflects to the capital and the labor market ration all over Australia and there was a research that states that the gap between the two countries of Australia and New Zealand are higher which is mainly because of the reason of under performance of some of the New Zealands mining industry that can be rather a major difference in the countries. The strength of the article is examined with the given statistics and the information that is related towards the development and the change management that is required in both of the countries (Rosenbusch et al. 2011). As such there are methods that are conducted as such with the managerial implication and the management skills that are economically productive and have a chance of improvement in the study. At this end, these are the strength that is analyzed within an article. As such there are no such weaknesses, but alternatively there are some implications that are missing and are under represented with the groups and the target of the thesis statement (Bergeron, 2007). The missed information can be collected and analyzed as per the quantitative and qualitative methods that are used in the survey, yet the list can be still widened with an interview to arise some of the challenging questions that are stated as per the productivity and the workforce of the New Zealand country (Sayem, 2012). With the most critical issues are states that are listed with the private and the public concern that can be resolved. Viewpoint of the Article With the current article that states about the productivity for the country New Zealand, it is believed that the implications and the survey matter a lot while it is an integrative approach that spells to cross the various sectors that are important and have a certain implication with the fundamental management skills (Halbesleben and Bowler, 2007). The issues and risks that are encountered have a different approach, yet there should be increase in productivity that is been believed with a constant change. The survey has a strong viewpoint which is correctly examined in the article by stating in detail about the private and the public sectors risk capability and the workforce performance. The economy of New Zealand need to enhance its productivity with the concerned services and adopting the latest business models that are acceptable all over with an aim of employee engagement. Uncertainty is been managed properly and the key management concepts are been an argument for the country, with this there is a successful organization that can be met deliberately while adopting in an organization the set of policies and the practices which highly facilitate the growth and agility of an organization (Damanpour et al. 2009). Significance of the Study: The study and survey identifies that New Zealand CEOs face a lot of risks and challenges and this is due to many factors like changes in the market, instability of the economy, changes in the weather and geographic conditions, lack of skill and talent retention, lack of proper business and employment opportunities, decrease in profitability, emigration of New Zealand citizens to other countries for employment and better opportunities etc. The lack of proper skills and retention of the talented employees is a huge concern. It can be said that the economy of New Zealand is currently facing a high instability and the CEO are facing challenges and issues regarding the business and the finance. This situation develops numerous scopes for the CEOs to develop more stable, capable and innovative organizations and provide employment opportunities for the citizens (Becker and Dan O'Hair, 2007). Stakeholders are a very integral part of the organization and thus the communication and relationship with the stakeholders must be effective and sustainable. This must be considered by the CEOs. The skill management is another area where the organizations can improve and the CEOs can play a very effective role in skill development and management among employees. Even the HR managers can contribute in solving and hindering the issues and challenges faced by the executive officers (Bergeron, 2007). Key Factors and Aspects: It has been witnessed that the economy of New Zealand has faced lots of issues and challenges due to the decline of the profit ratios and the emigration of the employees towards other countries due to the lack of proper opportunities. There are several reasons and key points affecting this issue (Cainellei et al. 2006). There are some private, public and nonprofit sector issues which play a huge role in identifying the issues and challenges for the CEOs. These key points are, The market issues - the rising and falling share prices, lack of opportunities, and other market risks (Becker and Dan O'Hair, 2007). Lack of communication with stakeholders- The organizations is not able to develop proper communicational relationships with the stakeholders. Economic changes - the recent changes and instability in the economic condition of New Zealand. Retention of talented employees talented employees are the backbone of any organization and needs to be retained. Improper skill management - The skill management and development programs must be regulated. These are some of the issues faced very frequently and on a high basis by the CEOs a11n1d need some attention. Along with these factors, there are some other points which affect the economy of the country and needs some focus (Damanpour et al. 2009). There are very few multinational companies operating in New Zealand which gives a very little scope of employment in the country. Also, various emerging areas like electronics, pharmaceuticals, etc., which have a huge scope for employment and development are found in a very less quantity in New Zealand. Also a huge drop in the revenues and the reduced income levels is a huge factor contributing as a challenge for the organizations. The fund raising and financial conditions are too risky and challenging. The management of the stakeholders, the talented employees and resources is somewhere lacking a systematic and impactful approach and needs to get improved. Also, individual development is an aspect which can be considered by the organizations (Hamel, 2007). The employee always looks forward for the opportunities which provide immense scope for self development and learning. The organizations in New Zealand lack in such kind of approach. The HR managers also play a very important role in the organizations and can help in retaining proper talent and resource management (Halbesleben and Bowler, 2007). Conclusion It can be concluded that New Zealand is facing a highly difficult time in managing its economy and the challenges and risks in the market has significantly increased. In such situation the tasks and challenges for the CEOs have too increased with the responsibility to create a stable environment and sustainable development (Hamel, 2007). There are numerous issues and risks which are faced by the organizations like skill management, talent retention, financial risks and gains, etc. which need to get emphasized on. Also the HR managers can help in managing the skills, resources and talent of the organization by providing personal development and developing strategies which can create a win-win situation for all (Halbesleben and Bowler, 2007). References: Becker, J. A., and Dan O'Hair, H. (2007). Machiavellians motives in organizational citizenshipbehavior. Journal of Applied Communication Research, 35(3), 246-267. Bergeron, D. M. (2007). The potential paradox of organizational citizenship behavior: Goodcitizens at what cost?. Academy of Management Review,32(4), 1078-1095. Cainellei et al. (2006). "Innovation and economic performance in services: a firm-level analysis",Cambriage Journal of Economics .vol. 435, pp458-30. 6. Damanpour F et al. (2009). ''Combinative effects of innovation types and organizationalperformance: a longitudinal study of service organizations". Journal of Management Studies ,vol.650, pp 675-64. Hamel G, (2007) The future of management, Boston, Harvard Business school Press.Hamel G, 2009. Management innovation Leadership Excellence.p26. Halbesleben, J. R., and Bowler, W. M. (2007). Emotional exhaustion and job performance: themediating role of motivation. Journal of Applied Psychology,92(1), 93. Hedges M, et Morgan R. (2007) "Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth". Industrial Marketing Management , vol.651, pp61-36. Meyer, J. P., Becker, T. E., and Van Dick, R. (2006). Social identities and commitments at work:Toward an integrative model. Journal of Organizational Behavior, 27(5), 665-683 Ng, T. W., and Feldman, D. C. (2008). The relationship of age to ten dimensions of jobperformance. Journal of Applied Psychology, 93(2), 392. Paul, K. (2012). The role of external knowledge in open innovation- A systematic Review ofliterature. Proceedings of the European Conference on Knowledge Management, p592. 53. Rosenbusch, B. et al. (2011) "Is innovation always beneficial? A Meta analysis of the relationship between innovation and performance in SMEs", Journal of Business Venturing , vol.442-26. 58. Sayem, M. (2012) Values orientation in business through service innovation: A conceptual framework, International Journal of Managing Value and Supply Chains (IJMVSC) Vol. 3, No. 4, December 2012.

Wednesday, December 4, 2019

Entrepreneurship Effective Small Business â€Myassignmenthelp.Com

Question: Discuss About The Entrepreneurship Effective Small Business? Answer: Introduction The idea which is invented to introduce a new business in the market is known as business plan. This is the official term and under this term various processes are included such as planning, forecasting, raising funds, opting advertisement and promotional techniques, etc. Apart from these components, business plan also includes the goals and the objectives set up by the management of the organization. Under this report, New Look Salons business plan will be discussed which will be introduced in the New York City of United States of America. Due to the prime location of this city, organization has planned to adopt various strategies through which all the tasks of new business could be could be executed in an appropriate manner. The major objective of the organization is to provide adequate salon services to the medium class people whose earnings are not enough to consume salon services. Hence, the prices of the services offered under New Look Salon will be set in relevance with the me dium level income group. Vision and Mission of the New Look Salon Every organization develops their goals and the objectives to survive in the dynamic business environment. The basic motive behind developing these goals is that, organization set targets for them to reach to the targets in a particular period of time and if those targets are achieved adequately within the set time period then it will be marked as successful organization. Apart from this, every organization set ups their business with an assumption of long run survival and this assumption is also included in the mission of the organization (Lee, Barker Mouasher, 2013). The same missions are being developed by the management of the New Look Salon. While their some objectives and goals differ from general organizations, rather operating for profits, New Look Salon has decided to provide experience of salon services to the people who generally do not opt for salon. Despite being this motive, organization needs to adopt an effective pricing strategy through which organization could be able to recover its cost of production as well as the other expenses of the salon because operating the functionalities in the New York City are very expensive (Compact, 2015). Apart from these missions, salons management has also invented various ways through which those missions could be easily achieved. While developing the visions in order to meet with the mission set up by the management of the New Look Salon, appropriate actions are being taken. Company sets vision in order to achieve the future objectives and it is set up from the perception of achieving adequate growth. It is a road map through which organization could reach to the desired destination set up by the management of the New Look Salon (Yoon, Lee Chang, 2017) Business and industry profile The major activity of a salon is hairdressing services, make-up, cosmetic services and massage and therapy services. These services can be consumed by ladies as well as by men. Under this industry, organization needs to provide adequate training to its staff members in order to deliver the adequate services to its consumers. As this industry serves the services in relevance with the human body and a small mistake could harm them. Hence, training measures and using quality materials are very crucial aspect of this industry. Appointment of the staff is also done on the basis of knowledge of the candidate in relevance with the salon services. Qualification does not impact much on these types of jobs but talent plays important role. For every part of the body, specialist is appointed and amongst them, hair stylist, skin specialist, etc. person are appointed in order to provide adequate types of services which are offered under a salon. New Look Salon will not be able to appoint separate person for all every unique service. But they can appoint an experienced candidate who should be capable enough to serve the consumers with adequate type of services (Martin, 2015). Business strategy Business strategy is the procedure through which organization could be able to achieve its desired goals and the objectives. In relation with the scenario of New Look Salon, the major objective is to provide salon services to the medium class income people and apart from them, anyone can avail the services, there will be no restriction (Scholes, 2015). Under this method, appropriate and effective strategies will be adopted in order to implement those in the workplace of New Look Salon in order to achieve the adequate amount of goals for the organization. Apart from this, business strategy of the New Look Salon will be efficient enough because they have planned to operate their functionalities in the most expensive city of the world. Hence, in order to achieve the desired goals for the organization, strategies opted by the management needs to be efficient as well as effective enough to reach to the desired destination (Chang, 2016). Products and Services Under New Look Salons premises, unique types of services as well as beauty products are available. In order to attain the goals for the organization, New Look Salon has adopted the adequate quality standards through which customers can satisfy their requirements in relevance with the salon. Apart from salon products that will be used for grooming the customers, they are selling the beauty products through which consumers can treat them at their homes only. Beauty products such as face creams, body lotion, hair serum, etc. are provided to the consumers. New Look Salons some services are skin treatment, bridal and grooms packages, hair treatment, massage services, spa, etc. are provided and at the cheapest price in order to attain the customers attention. This will also help them to grow in their industry as well as the chances for the expansion of the business arises (Hoskisson, 2009). Through these products and the services provided by the salon to their consumers, a trust level against the organization is built in the consumers. Along with the trust level, it also helps the organization to attain the competitive advantage in the dynamic business environment (Glowik Smyczek, 2011). Marketing Strategy The major marketing will be done through the electronic medium of the promotion and the advertisement because these are the trending methods as well as it also helps the organization to cover more market area in relevance with other platforms of the promotion. Apart from the electronic medium of promotion, organization will also adopt the paper medium for promoting their business in the domestic market. As the products and the services will mainly be consumed by the local public and especially by the medium class income group and this is because they will promote their salon with this tag line only. In promotional campaign of the New Look salon, price list will also be displayed in order to more number of consumers. Despite being in the New York City which is known for being expensive, they are providing salon services at reasonable rates and this will be the key aspect through which they can attain more number of consumers (Gruca Rego, 2009). Apart from this, they have also included the discount and offer strategy in their marketing strategy in order to promote their salon in the market. On taking the membership for one year, organization will provide an additional discount of 10% and all the services consumed by the customer in that one year will also be charged at 5% discount. This offer will be for a certain period of time and this is specially added in the marketing strategy of the salon to attract more number of people and to gain competitive advantage in the competitive business environment in New York City (Farahmand, 2011). Location and Layout Location of the New Look salon is quite attractive as well as it has the capability to gain more number of consumers. New York is the place where large number of public prefers to adopt salon services irrelevance to their income, age, etc. But normal and medium income group of people prefers to opt for reasonable salon while high standard people prefer to consume the services of high class salons. In relation with the New Look Salon, their location and the layout of the salon are quite attractive as well as reliable. It will be capable enough to gain number of consumers as well as to beat its competitors strategies. New Look Salon will operate its functionalities from the Rockefeller Centre which is known as the iconic midtown business complex of New York City. This location is amongst the most attractive and famous places of the New York while it will also be easily reachable for most of the public (Drummond, Ensor Ashford, 2012). These are some of the strategies which will be considered as the location and the layout services of the organization and these are crucial element of business plan especially for a new business idea. Apart from this, infrastructure of the salon will not be less than a high class salon and it will be known as the compatible and reasonable salon across the New York City (Cool Schendel, 2010). Competitor Analysis There are a number of salons available of various sizes in New York while none of them carry the similar idea as compared to the New Look Salon has invented. Major competitors of New Look salon will be New NYC Hair Salon, Sorayahs Salon Services, FourStar Salon Services, etc. All of these are ranked under the three to five start rating of the salon services. New Look Salon is introducing their salon below these ratings but their services are not less than the services offered in these big standards salons (Scarborough, 2015). In order to gain the competitive advantage, organization will perform the competitor analysis in relation to gain the relevant information of the strategies implemented by them for attracting the consumers. After reviewing those strategies, organization will develop some unique strategies in order to beat its competitors as well as through which organization could attain the adequate outcomes (Renton, et. al., 2015). Description of the Management team New Look Salon is not a big or multinational level organization; it is introducing the salon services for the first time and with a small professional team in order to provide adequate salon services to the medium income group of people. This is the idea invented by them for gaining the more number of consumers as New Look Salons infrastructure, products, services and the professionals will be of optimum quality but in order to provide the experience of high class salon to the less income group people, New Look Salon has adopted this strategy. Management team of the organization is having three members including the one owner. It is a small management team and other two persons are investors as well as the member of management team who takes the decision on the behalf of the organization in order to develop its distinctive image in the competitive salon industry (Pardalos Tsitsiringos, 2013). Plan of Operations Under this step of the business plan, according to the organizational capabilities, goals and objectives will be developed in order to attain the growth in the particular industry. All the functionalities which will be operated in the New Look Salon business will be executed in an adequate manner so that the possibility of their failure decreases and the chances of success rise. Under the plan of operations, from the process of planning till the process of raising funds and the promotion of the business idea are analysed and ranked on their importance basis. After this process, execution of the several strategies and the plans takes places in order to develop the identity in the new market (Lam Harker, 2015). Financial Forecast The major objective of the New Look Salon is to deploy their services in the New York City and behind these objective, certain resources are needs to be arranges such as professionals for salon services, funds to operate the activities, office, infrastructure for the salon, etc. In order to fulfil these objectives, organization will require funds and for raising funds, organization has two investors and apart from those investors, loans, advances, etc. are some sources available with the organization for raising funds to operate its activities. The basic expenses of the organization will be the start-up cost i.e. expenses on leasing of land, infrastructure, and office supplies, legal certificate to operate business activities, hiring of professionals, promotional and the advertisement expenses, etc. will be included in the start-up cost and these will be high costs as they are relevance with the setting up the business (Hill, Jones Schilling, 2014). Apart from this, New Look salon may appoint an investment analyst who can guide them in order to raise the funds as well as to attain the objectives for the organization. Along with these expenses, it is expected that a minimum of 25% growth will be easily attainable in the New York City with this idea of start-up and this rate of growth is quite attractive (Baker, 2014). Loan or Investment Proposal New Look Salon is starting up their business at the small level with approximate 5-7 customers attainability capacity. In order to expand the business in future, management may opt for the loan or search the investors through showing their business capability as well as the financial statements of the previous accounting years. At the initial period, organization may arrange certain capital from the loan or through other resources otherwise all the initial requirements will be fulfilled through the internal sources of funds only (Armstrong, et. al., 2015). Conclusion This report concludes the various aspects of developing a business plan and under this report, business plan for New Look Salon was discussed in order to develop their presence in the New York City. Initially, the business activities will be operated at small level but after reviewing the response from the public of New York City, it will be expanded as per the demand. Hence, for this purpose, vision and mission in relation with the New Look Salon, profile of the business, strategies opted to gain the success, marketing strategy, etc. components of the business plan were discussed. It can be assumed that organization could be able to develop their separate image in the salon industry of New York City. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Chang, J.F., 2016.Business process management systems: strategy and implementation. CRC Press. Compact, C., 2015. Mission and vision. Cool, K., Schendel, D., 2010. 'Performance differences among strategic group members', Strategic Management Journal, 9(3) , pp. 207-223 Drummond, G., Ensor, J. Ashford, R., 2012. Strategic Marketing: Planning and Control, (4th) London: Palgrave Macmillan Farahmand, N. F., 2011. Organizational marketing planning by management educated managers, African Journal of Marketing Management, 3(8), pp. 178-187 Glowik, M. Smyczek, S., 2011. International Marketing Management: Strategies, Concepts and Cases in Europe, Page 301, (4th), New York: Physica-Verlag Gruca, T. S. Rego, L. L., 2009. Customer Satisfaction, Cash Flow and Shareholder Value, Journal of Marketing, 69, 11530 Hill, C. W., Jones, G. R., Schilling, M. A, 2014, Strategic management: theory: an integrated approach. Cengage Learning. Hoskisson, R., 2009. Business strategy: theory and cases. (6th), UK: John Murray Lam, W. and Harker, M.J., 2015. Marketing and entrepreneurship: An integrated view from the entrepreneurs perspective.International Small Business Journal,33(3), pp.321-348. Lee, K.H., Barker, M. and Mouasher, A., 2013. Is it even espoused? An exploratory study of commitment to sustainability as evidenced in vision, mission, and graduate attribute statements in Australian universities.Journal of Cleaner Production,48, pp.20-28. Martin, K., 2015. Keeping ahead in the beauty salon business.Professional Beauty, (May/Jun 2015), p.54. Pardalos, P.M. and Tsitsiringos, V. eds., 2013.Financial engineering, E-commerce and supply chain(Vol. 70). Springer Science Business Media. Renton, M., Daellenbach, U., Davenport, S. and Richard, J., 2015. Small but sophisticated: entrepreneurial marketing and SME approaches to brand management.Journal of Research in Marketing and Entrepreneurship,17(2), pp.149-164. Scarborough, N.M., 2015.Entrepreneurship and effective small business management. Pearson Higher Ed. Scholes, M.S., 2015.Taxes and business strategy. Prentice Hall. Yoon, J., Lee, Y. and Chang, D.R., 2017. An investigation into the vision and mission statements of multipurpose cultural institutions for place brand communication of Dongdaemun Design Plaza.Place Branding and Public Diplomacy,13(1), pp.34-50.